Manifestos

Cherise Prinsloo

BE 2010-0496

History Of Graphic Design

AGHA 

Assignment 1

Exercise 4

Manifestos

First Things First
http://www.strg-n.com/edu/hgkz_BuK/files/first_things.pdf

This manifesto was created in 1963, and recreated in 2000, when there was a shift in design approaches. People moved away from the standardisation of the Post modern movement. 

The first manifesto approached the expectation of designers in the society of the time. This would include the advertising manipulation that was required by the designers. They had to truly sell the ideas of their clients, which proved to be limiting to the design as well as the designers. The shift from print to digital has given people the freedom and speed to create design that would be more appropriate and easily sold. It also allows designers to take on more personal designs, which opens the mentality of the designer to a different aesthetic than what is required by the corporate expectations. 

Design theory is a philosophical discipline - Reframing the epistemological issues in design theory
Leif E. Östman 

In this manifesto Ostman breaks down the design aesthetic that moves the world. The theories on why certain approaches to design become so relevant when applied to any form of design. He refers to the Abstraction  of design and how it every form of design is relevant to the time, the place, and the situation it is created in. Design is not a scientific calculation, but rather an acute understanding of the aesthetic. 

He also approaches the positioning and the theory of design. he believes that in order to appropriately translate the correct information , one should understand why the design is relevant and  where it would be placed most effectively. Great design comes from extensive referencing, research and experience. No amount of knowledge can account for the experience you will gain from reevaluating the approach to a design many times over. One can not truly learn design. Design should be an instinct. 

http://ead.verhaag.net/fullpapers/ead06_id178_2.pdf

Theory and design in the first digital age
Rivka Oxman 

I feel that is is essential to approach a design manifesto that deals with the ever changing technologies of today. Oxman writes about the developments in the technological age. 

He explains that as relevant as print media is today, digital media is an revolutionising genre that is dominating out marketing strategies. He states that we should be appropriately adjusting our designs to accommodate both mediums. We should remain dynamic in our approaches to the design elements. He also states that there is a somewhat rebellion against the standardisation of the design world.  He refers to the rebirth of the past in design, as people are clinging onto the old design aesthetics. he proposes a shift in the design paradigm. In other words, he encourage the grown and change in the technologies of out time that we should adjust accordingly. This meant that throughout the years we have adjusted the design mentality according to what society needed during the time, in todays world,  we needs to build a continuity of that.