Metal

Cherise Prinsloo

BE2010-0496

History of graphic design

Assignment 1.9

Post Modernism

The metal industry in South Africa, however small, plays a large roll in the development of the cultures in South Africa. The metal sub culture that exists within South Africa, has been frowned upon by the conservative generation.This is no the only challenge they face. Often it is considered to be Westernised idea with Westernised sub cultural norms which do not coincide with our Country or the ideals we have been embedded with. This is not completely wrong, nor is it completely right. this is reflection of the mentality of the people who do not have a knowledge of the sub culture. 

The metal culture in South Africa has been adapted to the cultures of our country. Many of the Metal bands and cultural followers have adapted their music a appearance to mimic that of a darker perception of Africa. While remaining a Westernised idea, the African ideals still play apart in the culture.Metal is often about the insecurities and inability to adapt to the society of the time. This still remains true in Metal of South Africa. The songs that are written are conducted according to the non conformatiesof the younger generations to that of the older generations. the biggest topic of metal is the adaptivity of the youth to a newer, less conservative mentality to that of the Apartheid era. Meaning that the youth are reaching out for  free mentality where there is no domination over one another, but rather an acceptance of those who chose not to abide by the expectations of the old country. 

A Walk With The Wicked Lyrics

"To usher in an evil

Beyond what you or I
Can scarcely comprehend

Beneath the fathoms
Of crushing darkness
The dread god lies entombed
Not dead but dreaming

Not dead but dreaming
Rise! Priest of desolation

This blackened spirit
In servitude to you
Will heed your demon call
From afar
Offering human sacrifice
To gain your favour
Be spared the terrors
And be devoured first

Oh, great old prophet
Consume my soul

Have mercy on this spirit
Have mercy on this soul
Ingest this human body
And send it straight to hell

I carve your sign in my flesh
I slake the virgin blood
I desecrate the altars
Of every lesser god

  English  Arabic  Bulgarian  Catalan  Chinese-simpl  Chinese-trad  Croatian  Czech  Danish  Dutch  Filipino  Finnish  French  German  Greek  Hebrew  Hindi  Indonesian  Italian  Japanese  Korean  Latvian  Lithuanian  Norwegian  Polish  Portuguese  Romanian  Russian  Serbian  Slovak  Slovenian  Spanish  Swedish  Ukrainian  Vietnamese 

" 

These lyrics are a clear expression of the mentality which surrounds the Metal underground scene. 

post modernism

Cherise Prinsloo

BE2010-0496

History of graphic design

Assignment 1.9

Post Modernism

This image depicts the modernist layout of the idealistic house. It is simplistic and elegant. It contains the classic aesthetic of function

This is the perfect depiction of a retorspective modern piece.It is represented in an old stylistic manon, while still remaining a clean and function based art piece.

Konik, South African Journal of Art History

Cherise Prinsloo

BE2010-0496

History of graphic design

Assignment 1.8

Konik "South African Journal of Art History

Konik describes post modern art as a discretion of the "grand Narrative" of the art movement. This meant that her theory is based on the destruction of the essence of the art world. She states that there is a disregard for the "bigger picture", there is no concern for the individual, art has become a depiction of the 17th century society, where the general; mentality is based on what id dictated to the masses rather then the individual.

She states that the world no longer revered the justice we strife for during the 60s, we are now belittling the mind of the individual and replacing the thought patterns of society with the a structure which has followed the techno era. Globalisation in media and artistic interpretation. This described the idea that the only thoughts that are accepted and justified are those that can communicate on a global scale, much like the manifesto of the most modern movement. This leads to the globalisation of the individual thought, there for no original thought is encouraged or developed.

Her reference in this piece refer to a film which was based on the development of technologies and the dehumanisation of the world, which results in a world that is no longer just a fictitious story, but also describes the world ewe live in today. This is as a reflection of the post modernist approach to communication. This is because communication today exists on a global scale where there is no more human contact per say, and people have become desensitised to the empathetic ways of the previous generation.

POST MODERNISM VERSUS MODERNISM

United Colors of Benetton

Cherise Prinsloo

BE 2010-0496

History Of Graphic Design 

AHGA 300

Assignment 1

Question 5

United Colors of Benetton

The United Colors of Benetton is a campaign that was launched by a clothing company in order to excel their sales. Benetton started off as a jersey company that marketed their jerseys in a very unorthodox method. They approached sensitive topics that were dominating the world news at the time, and they have adjusted their advertising approach accordingly ever since. They approached issues such as racism, religion, politics, gender, age distinction and sexuality.

This advertisement is part of their "Unhate" campaign. In this image we have two religious leaders from appeasing religions kissing each other. This is an incredibly brave choice of advertising because it could be seen as a form of disrespect to the religious as well as their beliefs. This is a controversial advert that reflects their aim for tolerance. This is a common theme throughout all of their campaigns.   

Form this advertisement you can see that they approached a racial controversy from the time There was a movement towards racial equality. This advertisement shows that this becomes a concern for a company. This also expands their market base, as they are now inviting other races to buy their clothing. They become a company for the people, which was relevant in the time it was released as there was a lot of rebellion against government in the 60s.

South African Conceptual Advertising

Cherise Prinsloo

BE 2010-0496

History Of Graphic Design

AGHA 300

Assignment 1

Question 5

South African Contemporary design

Concept design is the metaphorical translation of an advertisement. Advertising companies use techniques likes exaggeration, false truths, and downplaying to manipulate the consumer. 

This Allan Grey advertisement has a little girl who wants to grow up too fast, so when she is restricted by her parents she blocks her nose and blows, and that makes her grow. This has no true value, but the theme of the advertisement is that "Time Flies". It is an advertisement for an insurance company, the metaphoric meaning to this is that one should make arrangements to insure that your life, and the life of your family is covered. 

The translation of this advertisement is "boy or man", this insinuates that if you can drink this beer, you are a man. It is a false truth that people usually associate with beer. This advertisement plays on this preconception that men have to drink beer, and real men drink this beer.This beer sets the man apart from the boy.  

In this advertisement, MTN have approached a sensitive issue in South Africa. There is a increasingly high unemployment rate in South Africa. MTN have taken this fact and used it order to better their sales by stating that they are motioning toward changing this. The unemployment rate has nothing to the do with the brand, however, it does add more positivity to their image. People associate them with a philanthropic image that deals with an issue that can be fixed. Unemployment is results in a high crime and corruption percentage in the country, so MTN is seemingly approaching the small tasks in order to solve the bigger problem. 

Manifestos

Cherise Prinsloo

BE 2010-0496

History Of Graphic Design

AGHA 

Assignment 1

Exercise 4

Manifestos

First Things First
http://www.strg-n.com/edu/hgkz_BuK/files/first_things.pdf

This manifesto was created in 1963, and recreated in 2000, when there was a shift in design approaches. People moved away from the standardisation of the Post modern movement. 

The first manifesto approached the expectation of designers in the society of the time. This would include the advertising manipulation that was required by the designers. They had to truly sell the ideas of their clients, which proved to be limiting to the design as well as the designers. The shift from print to digital has given people the freedom and speed to create design that would be more appropriate and easily sold. It also allows designers to take on more personal designs, which opens the mentality of the designer to a different aesthetic than what is required by the corporate expectations. 

Design theory is a philosophical discipline - Reframing the epistemological issues in design theory
Leif E. Östman 

In this manifesto Ostman breaks down the design aesthetic that moves the world. The theories on why certain approaches to design become so relevant when applied to any form of design. He refers to the Abstraction  of design and how it every form of design is relevant to the time, the place, and the situation it is created in. Design is not a scientific calculation, but rather an acute understanding of the aesthetic. 

He also approaches the positioning and the theory of design. he believes that in order to appropriately translate the correct information , one should understand why the design is relevant and  where it would be placed most effectively. Great design comes from extensive referencing, research and experience. No amount of knowledge can account for the experience you will gain from reevaluating the approach to a design many times over. One can not truly learn design. Design should be an instinct. 

http://ead.verhaag.net/fullpapers/ead06_id178_2.pdf

Theory and design in the first digital age
Rivka Oxman 

I feel that is is essential to approach a design manifesto that deals with the ever changing technologies of today. Oxman writes about the developments in the technological age. 

He explains that as relevant as print media is today, digital media is an revolutionising genre that is dominating out marketing strategies. He states that we should be appropriately adjusting our designs to accommodate both mediums. We should remain dynamic in our approaches to the design elements. He also states that there is a somewhat rebellion against the standardisation of the design world.  He refers to the rebirth of the past in design, as people are clinging onto the old design aesthetics. he proposes a shift in the design paradigm. In other words, he encourage the grown and change in the technologies of out time that we should adjust accordingly. This meant that throughout the years we have adjusted the design mentality according to what society needed during the time, in todays world,  we needs to build a continuity of that. 

Contemporary designs

Cherise Prinsloo

BE2010-0496

History Of Graphic Design
Assignment 1.3

AGHA 300

Contemporary Branding

Ginger Mary 

Clothing Design 

This is a clothing Brand only found in Truworths Stores. The clothing designs themselves are incredible, but the logo and branding have become iconic, making this an incredibly popular design. Starting in only a few Truworths stores, Ginger Mary has grown to become the most sold brand on their shelves and have become so popular that they are now opening Truworths -Ginger Mary department stores. 

The clothing has an appeal to all ages and makes use of the logo design aesthetic. the logo itself is complex and imitate an African design with a European twist, much like the clothing. The company brand their clothing by using the logo in the actual design content. The type font used is decorative and somewhat playful. The color usage is strictly used as only browns, golds or red. Their design sonly use Earthly colors, and represent a very natural aesthetic. The clothing becomes more elaborate, however still maintaining a connection with the audience origin, being african. The tags that they use are a chocolate brown, and their advertising is subtle but effective because of the branding that is so consistent in all of the designs. 

as one can see by the logo without the design elements, it still stands on its own, which a sign of  a great logo. It still represents the brand name in strength. 

The look and feel of Ginger Mary is already well established, as one can see in the following designs:

These designs all carry the design element that has branded the Company throughout its existence. 

The Next brand i would like to approach is the Apple brand. Started by Steve Jobs, this brand has grown in numbers and in its technology. This brand, in competition with Windows software, has built up a loyal following over the years, and they represent themselves with one simple symbol:

Event though the logo has had a few facelifts over the years, it still remains as simplistic as ever. An apple to represent the apple brand. This brand is distinctive, not only by the symbolic apple with a bite in it, but also by their advertising and their product design. The Apple products are incredibly sleek and ITS design styled.








This is an advert for the Apple iPad. There are no complex promises and detail on the product, which entices the reader to go to the store to find out the information. Even though the logo is not present in the advertisement, one can easily establish this advertisement as an Apple product, simply because they use the "i" in front of their product names, such as the iPone, or iPad, or the iMac.


the simplicity in the actual design of the product, makes for an easier advertising design. The products may not really be of the standards of that of other products, but the clean sleek design are a reflection of the design aesthetic of todays society.

The last logo i will be approaching is Nike. This logo does not contain the words "Nike" at all. The logo is simply a tick with the iconic tag line "just do it"

Their adverts consist of the tick, the tagline, and the product they are selling. they also sponsor a lot of sporting events as well as famous sports stars
. 
Their advertising is simplistic and consistent. Their following have also grown through the years. their main target market are sports players, so they sue a lot of photography of sports scenes in their designs. They also cater for a casual sport look, which is advertised in the images on the far right. This is a lot more playful and colourful then their usual advertising.

History Assignment 1.2

Cherise PrinslooBE2010-0496

History of Graphic DesignAGHA 300

Assignment 1.2Magazine analysis

When starting a magazine, one should establish a specific look and feel in order to reach the target market required. This will allow a greater longevity within the magazine. One takes into consideration that people of different gender and of different age group are interested in different things and will buy the magazine that most accommodates those interests. 

ONE SMALL SEED

I chose this South African produced magazine because it captures my interest. This magazine is directed at Designers of South Africa and serves as inspiration to student Designers.

I came to this conclusion thought a process of analysis. 

The logo design of ONE SMALL SEED is incredibly simplistic, and can be related to designs from the modernist movement. The font type is San Serif, and the placement of the type forms a grid like structure that is limited to a box. The characters are all in lower case which reiterates the concept is a small seed. The font type is also very rounder in its structure, which, again allows the insinuation of a seed, but still remaining structured. The logo element is a stylised design feature which looks like a small seed with a sprout attached to it. This is incredibly simplistic and in my opinion incredibly effective. There is a humorous play on the negative spaces, which, even though playful, remains very sturdy and practical. The logo does not appear the same on the magazines as on the website. The logo on the website is placed in the left corner of the page while the content is floated right. On the magazine, however, the logo is placed at the top of the page and take up the whole of the top margin. 

The layouts are often placed in the same way, seemingly constructed on a grid. The logo remains on the left top corner, while the content is placed around or over the image used. Each page is also constructed with incredible detail to the content of the page. Often the text will appear on the right page and the accommodating images will be found on the left side of the page. this allows for easy reading and structured placement for association the images to the correct context. 

The unusual imagery used to advertise this particular magazine indicates the target market to be a more artistic based market. This magazine cover would not appeal to stock brokers or house wives, instead it will relate to a person who would be interested in the design of the magazine. 

This page layout appears to be very dark and sinister, thus it would not appeal to older generations or toddlers. The imagery is done in a painting style and the title of the article is "Painting The Artist" this is clear indication that the Niche for this magazine is solely based on the art market.

This particular image indicates that there are no religious ties to this magazine, and all cultures and are entitled to buy this magazine. This edition is entitled " Cult Of Self" which indicates the self 

discovering of the artist and their obsession with themselves and their troubles. The word "Cult" is often a tongue in cheek topic, and the notion of a self cult would reject the ideals of a religious topic. This shows that the magazine does not fear to dwell on the taboo topics of society. 

http://www.onesmallseed.com/2011/03/issue-12-online/

From the analysis of these three stylistic objects from the magazine ONE SMALL SEED. one can establish that the target market would contain either gender, but still refer to an age group between 19-36 possibly. The niche market would be aimed at the artistic communities in South Africa. 

The exclusivity of the magazine makes finding this magazine in a shop very limited, which would also play a huge roll in their target market. For instance, one could not find this magazine in a Pick n Pay in East Rand Mall, however you would be able to find it in a Pick n Pay in a Midrand because there are more design studios situated in that area of Gauteng. 

The Style of the layout is based on a stylised grid like structure. The images are often placed in accordance with the text. The design of the pages are done with extreme precision and understanding of design fundamentals because it is constructed by the highly qualified designers of our country.  

Bibliography

giuseppe russo, (2011), one small seed [ONLINE]. Available at: http://www.onesmallseed.com/about/[Accessed 25 February 14].

History of Graphic Design Assignement 1.1

Cherise Prinsloo

BE 2010-0496

History Of Graphic Design 

AGHA 300

Assignement 1

International Typographic Style (ITS)

The basic Principles of ITS

The International Typographic style, or other wise known as ITS was first created in Switzerland during the periods of the 1940's to the 1950's. The forefathers of ITS are Joseph Muller Brockman and Armin Hoffman. (http://www.designishistory.com)

These revolutionary designers constructed a design forum based on asymmetry based with in a geometrically calculated grid, to form the aesthetics that would be easily followed and understood by the eyes of the audience. The grid method was applied to the typographic elements, which often occurred in the type font "Helvetica" or other San-serif typographic fonts. Inspired by the simplicity and universality of De Stijl and the teachings of the Bauhaus, the ITS designers rooted for a clean and more intellectual approach to communicating in advertising. 

(http://www.csun.edu)

The Characteristics of ITS

Although the ITS type font was often simplistic, the imagery was an assimilation of photography and patterns. Designers would often use photography in forms of a montage, and manipulate the imagery over each other to create depth and a more illustrated perspective.

These characteristics can be seen in the following images

 

http://contemporarylogos.blogspot.com/

In this image it is clearly seen that there is a San-serif font used. The plain black font in contrast uses a very defined differentiation method also used by the original ITS designers. The white geometric shapes forming the details, in what appears to be negative space, insinuates the entire picture without adding in the picture itself. The structured grid is evident in the layout of the content. There is a clearly defined border surrounding the word "suit", while the insinuated "bow tie" is placed half way above the border, if one had to place a ruler through the bow tie one could see that there would be a perfectly shaped triangle on either side of the bow tie. This is a mirror image technique that is also used in art works by Theo Ballmer in his poster piece for the Office Proffesions exhibition in 1928.( http://lindiewesselshistory.files.wordpress.com/2013/02/modern-logos-11.jpg?w=599)

http://wernerpaverhistory.wordpress.com

The American Airlines logo is one of the most famous logos of today, yet it applies the principles of the classic ITS styles. Through a use of juxtaposition on placement and colour, they have created an aesthetically pleasing design that is structured on a mathematical grid. The grid is actually a reflection of the type. The logo element above the title of the company forms what appears to be the tip if two triangles crossing over each other. The font, is again, a San-Serif font. The use of two opposing colours on the colour wheel is often use to create a correspondence between two elements of the design.

http://4.bp.blogspot.com

Although this logo seems very much drifted from the previous logos, it still remains under the ITS design spectrum. The font used in the typographic elements on the left still contains the ITS principles of San- Serif. The logo elements on the left of the image however seem to be more decorative then functional, however, it still maintains a grid like structure that forms the design element. The font type used for the logo element is also a non serif font and had been manipulated to form a more contemporary ITS design feel much like in  Max Huber designs of the 50's. 

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPjsZOAn6udn_ROJQqShiEzE0thhEk-0mpGqA8WcntKKoyps5jfxjy6KoDxepK485scX-yFaVXlNtedfdMdBqie606wR2gnbubUbtTng4dKwsGC5k81iAjrhYh12Wqeokt8bGdfdBwmZQ/s1600/8.jpg

This is a huge universal brand that has an incredible fan base. All of their logo designs have consisted of the four iconic squares tat represent the computers screens that they sell. Their symbolic red, blue, yellow and green have been simplified to a mere one colour logo. The font used is San-Serif, more then likely Helvetica. The simplicity and grid like structure of the windows logo element forms the basis of the ITS principles of design. The symbolic meaning is simple, easily understood as a window that contains four other windows, which also relates to the computer screens that we use as it is a computer program. 

http://media.salon.com

This logo is the epitome of ITS principles of design. it contains the grid like structure within the logo, although the grid is slightly tilted to the left. The font of elements are placed within the actual grid itself and the grid forms part of the logo design, much like Theo Ballmers poster design for The Travelling exhibition of the Industrial Standards in 1928. This logo, however as recently developed after its company had become well established. this is the logo for Cartoon Network. this is a channel for children, and so you find a child like appearance brought by the blue drop shadow, buts till maintaining the simplicity of the basic concept. their target base is children, who often are too young to read, and so this particular logo tend to associate the the two letters found in the logo to the channel rather then having the old logo which contained the whole word, as the only aspect as it would be harder for the fan base to relate to. 

Other Examples

http://2.bp.blogspot.com

http://1.bp.blogspot.com

http://2.bp.blogspot.com

http://2.bp.blogspot.com

http://2.bp.blogspot.com

Bibiliography

1. Swiss Design : Design Is History. 2014. Swiss Design : Design Is History. [ONLINE] Available at: http://www.designishistory.com/home/swiss/. [Accessed 21 February 2014].
2. International Typographic Style. 2014. International Typographic Style. [ONLINE] Available at:http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/lecture08/InternationalTypeStyle.html. [Accessed 21 February 2014]
3.  michaeldavis.j, (2012), suitsafrica [ONLINE]. Available at:https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq395Myi9WnAHYZ1_A_I6sBBdYfAHikct_C05jCKtOAjA6bKSPEvwm04E1bMPlOWFltbAdiodZVk6VtIjagFrZBPpLInyeQry6RCVKGRY5ayCgJZnSE55mayBwH3z0spfIY9i_QQ86RrU/s320/modern+logos+11.jpg[Accessed 21 February 14].
4. wernerpaver, (2013), american airlines [ONLINE]. Available at:http://wernerpaverhistory.wordpress.com/2013/03/05/international-typographic-style-and-contemporary-logos/ [Accessed 21 February 14].
5. Unknown, (2008), upART Contemporary Art Fair [ONLINE]. Available at:http://craigscottgallery.blogspot.com/2008/10/craig-scott-gallery-presents-julie.html [Accessed 21 February 14].
6. wernerpaver, (2013), Windows 8 [ONLINE]. Available at:http://wernerpaverhistory.wordpress.com/2013/03/05/international-typographic-style-and-contemporary-logos/ [Accessed 21 February 14].
7.  Vanilda Dias, (2013), LE History OF Graphic Design [ONLINE]. Available at:https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVZQVnMEv8p5McBwhCJBrEstCLNNNsfCrN7JmtwZiKBybnctOYGLSFlLfqVLhGYWp-IQMS5qpP3By8BJSNP6skbVEXQRvink9WVMlFQFE7vuovJDCoZfH64PldBw0lFUKY4Ck-pe0O01Q/s320/Cartoon_Network_logo4.png [Accessed 21 February 14].

Other references:

•  michaeldavis.j, (2011), Mr wok[ONLINE]. Available at:https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq395Myi9WnAHYZ1_A_I6sBBdYfAHikct_C05jCKtOAjA6bKSPEvwm04E1bMPlOWFltbAdiodZVk6VtIjagFrZBPpLInyeQry6RCVKGRY5ayCgJZnSE55mayBwH3z0spfIY9i_QQ86RrU/s320/modern+logos+11.jpg[Accessed 21 February 14].
• michaeldavis.j, (2011), Six words studio[ONLINE]. Available at:https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq395Myi9WnAHYZ1_A_I6sBBdYfAHikct_C05jCKtOAjA6bKSPEvwm04E1bMPlOWFltbAdiodZVk6VtIjagFrZBPpLInyeQry6RCVKGRY5ayCgJZnSE55mayBwH3z0spfIY9i_QQ86RrU/s320/modern+logos+11.jpg[Accessed 21 February 14].
• michaeldavis.j, (2011), Insane Revalando Ideas[ONLINE]. Available at:https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq395Myi9WnAHYZ1_A_I6sBBdYfAHikct_C05jCKtOAjA6bKSPEvwm04E1bMPlOWFltbAdiodZVk6VtIjagFrZBPpLInyeQry6RCVKGRY5ayCgJZnSE55mayBwH3z0spfIY9i_QQ86RrU/s320/modern+logos+11.jpg[Accessed 21 February 14].
• michaeldavis.j, (2011), The body club[ONLINE]. Available at:https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq395Myi9WnAHYZ1_A_I6sBBdYfAHikct_C05jCKtOAjA6bKSPEvwm04E1bMPlOWFltbAdiodZVk6VtIjagFrZBPpLInyeQry6RCVKGRY5ayCgJZnSE55mayBwH3z0spfIY9i_QQ86RrU/s320/modern+logos+11.jpg[Accessed 21 February 14].
• michaeldavis.j, (2011), Mondrian Furnishings design[ONLINE]. Available at:https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq395Myi9WnAHYZ1_A_I6sBBdYfAHikct_C05jCKtOAjA6bKSPEvwm04E1bMPlOWFltbAdiodZVk6VtIjagFrZBPpLInyeQry6RCVKGRY5ayCgJZnSE55mayBwH3z0spfIY9i_QQ86RrU/s320/modern+logos+11.jpg[Accessed 21 February 14].