Cherise Prinsloo
BE2010-0496
History Of Graphic Design
Assignment 1.3
AGHA 300
Contemporary Branding
Ginger Mary
Clothing Design
This is a clothing Brand only found in Truworths Stores. The clothing designs themselves are incredible, but the logo and branding have become iconic, making this an incredibly popular design. Starting in only a few Truworths stores, Ginger Mary has grown to become the most sold brand on their shelves and have become so popular that they are now opening Truworths -Ginger Mary department stores.
The clothing has an appeal to all ages and makes use of the logo design aesthetic. the logo itself is complex and imitate an African design with a European twist, much like the clothing. The company brand their clothing by using the logo in the actual design content. The type font used is decorative and somewhat playful. The color usage is strictly used as only browns, golds or red. Their design sonly use Earthly colors, and represent a very natural aesthetic. The clothing becomes more elaborate, however still maintaining a connection with the audience origin, being african. The tags that they use are a chocolate brown, and their advertising is subtle but effective because of the branding that is so consistent in all of the designs.
as one can see by the logo without the design elements, it still stands on its own, which a sign of a great logo. It still represents the brand name in strength.
The look and feel of Ginger Mary is already well established, as one can see in the following designs:
These designs all carry the design element that has branded the Company throughout its existence.
The Next brand i would like to approach is the Apple brand. Started by Steve Jobs, this brand has grown in numbers and in its technology. This brand, in competition with Windows software, has built up a loyal following over the years, and they represent themselves with one simple symbol:
Event though the logo has had a few facelifts over the years, it still remains as simplistic as ever. An apple to represent the apple brand. This brand is distinctive, not only by the symbolic apple with a bite in it, but also by their advertising and their product design. The Apple products are incredibly sleek and ITS design styled.
This is an advert for the Apple iPad. There are no complex promises and detail on the product, which entices the reader to go to the store to find out the information. Even though the logo is not present in the advertisement, one can easily establish this advertisement as an Apple product, simply because they use the "i" in front of their product names, such as the iPone, or iPad, or the iMac.
the simplicity in the actual design of the product, makes for an easier advertising design. The products may not really be of the standards of that of other products, but the clean sleek design are a reflection of the design aesthetic of todays society.
The last logo i will be approaching is Nike. This logo does not contain the words "Nike" at all. The logo is simply a tick with the iconic tag line "just do it"
Their adverts consist of the tick, the tagline, and the product they are selling. they also sponsor a lot of sporting events as well as famous sports stars
.
Their advertising is simplistic and consistent. Their following have also grown through the years. their main target market are sports players, so they sue a lot of photography of sports scenes in their designs. They also cater for a casual sport look, which is advertised in the images on the far right. This is a lot more playful and colourful then their usual advertising.
This is an advert for the Apple iPad. There are no complex promises and detail on the product, which entices the reader to go to the store to find out the information. Even though the logo is not present in the advertisement, one can easily establish this advertisement as an Apple product, simply because they use the "i" in front of their product names, such as the iPone, or iPad, or the iMac.
the simplicity in the actual design of the product, makes for an easier advertising design. The products may not really be of the standards of that of other products, but the clean sleek design are a reflection of the design aesthetic of todays society.
The last logo i will be approaching is Nike. This logo does not contain the words "Nike" at all. The logo is simply a tick with the iconic tag line "just do it"
Their adverts consist of the tick, the tagline, and the product they are selling. they also sponsor a lot of sporting events as well as famous sports stars
.
Their advertising is simplistic and consistent. Their following have also grown through the years. their main target market are sports players, so they sue a lot of photography of sports scenes in their designs. They also cater for a casual sport look, which is advertised in the images on the far right. This is a lot more playful and colourful then their usual advertising.
